Challenge: Create a company that offers something that isn't currently in the market, develop the branding, and create product mockups & a brand identity manual.

Partner: Jeff Chambless

For this project, we started by exploring different products, and decided to develop a personal care brand because of the freedom it would allow with packaging. We also noticed through our research that there were currently nowhere near enough products using puns directed at designers, and so we set about filling that niche. The name came from the